Selasa, 18 Oktober 2011

Download PDF Marketing: The Basics

Download PDF Marketing: The Basics

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Marketing: The Basics

Marketing: The Basics


Marketing: The Basics


Download PDF Marketing: The Basics

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Marketing: The Basics

About the Author

Karl Moore is an Associate Professor in the Factulity of Management at McGill University and Associate Fellow at Templeton College, Oxford. He has been identified as being among a group of the ‘world’s greatest business thinkers’ in Business Strategy Review (Winter, 2005). Niketh Pareek is a journalist and management consultant specializing in online business strategy and digital marketing. His articles and commentary have appeared in several national and local Canadian newspapers, including The Globe and Mail, The National Post, The Hill Times, and The Montreal Gazette. 

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Product details

Series: The Basics

Paperback: 256 pages

Publisher: Routledge; 2 edition (January 22, 2010)

Language: English

ISBN-10: 0415779006

ISBN-13: 978-0415779005

Product Dimensions:

5.1 x 0.6 x 7.8 inches

Shipping Weight: 9.9 ounces (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

3 customer reviews

Amazon Best Sellers Rank:

#576,636 in Books (See Top 100 in Books)

The information contained in this book is useful, and the authors have endeavoured to keep the language simple and accessible, however the Kindle version (I cannot speak for the printed copy) is riddled with typos, grammatical errors, spelling mistakes, and clumsy sentence structure. Revisions are desperately needed to ensure this book appears credible, and does not continue to seem like the last-minute project of university students.

A mus read if you are thinking about getting into marketing​, but it will not allow you to create a marketing strategy from scratch if you don't have any experience.

Easy to read, very relpful

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Marketing: The Basics PDF

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Marketing: The Basics PDF
Marketing: The Basics PDF

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